Think about your current brand status. Think about how effectively your marketing strategy includes branding. Do you separate your personal brand with your business brands?
These are questions that you need to ask yourself in regards to positioning “how you are known” in the digital footprint.
Communicate your message consistently across all social media networks to increase your online reputation. Some social media goals should include driving leads, sales and growing your network. The conversation is about people, environment and relevant information that is reputable to provide high quality for your business products or service.
Brand Messaging: Think about the following questions when creating a strategy to implement a brand presence on social media.
1. Ask yourself: What do you want to use social media for?
Find ways to incorporate messages that will voice your company brand in posts across your social media platforms. Stay consistent but change the messaging on each social media platform so it isn’t a copy & paste. Each social network has its own way of messaging.. For example: Twitter only has 140 characters – you must relay your message within that limit.
2. What do you hope to accomplish using social media for branding purposes?
Establish a marketing plan that utilizes customizable tactics. Do you want to teach people about your business? Are you looking to grow your network? Did you maybe see a competitor on social media that is dominating that space?
3. Wouldn’t it be more convenient to have someone post for you?
Of course! So you can keep your hands in new business development. That’s when you can contact me.. Go here for social media services: www.melissadivietri.com/social-media –
4.How do I reach an audience in the digital market?
Remain the expert in your industry! Research where your audience is — what social media platforms are they using, what are they looking for and how can you address their needs. It takes a bit of time to get started, but once you are going – social media gets easier over time. The more you use social media, the better you will get at posting — responding, engaging and discovering new content.
Connect to learn more about how to maximize your brand visibility with social media consulting.
