Small Business Social Media Tactics


A social media campaign is important because anyone who runs a business knows this is an effective approach for lead generation, brand reputation and creating a loyal community of followers. The best way to utilize social media is by understanding components that make the social strategy.

Social Media Tactics

– Focus on the quality of your followers, not the quantity

– Post interesting content regularly & buzz-worthy stories that will capture attention

– Convert followers into paid consumers or better yet – brand advocates!

– Don’t focus on implementing all social media channels

– Don’t spam by promoting your business & services all the time. Resourceful information & free advice is great

– Have a personality or voice of style – set the tone for your company

– Use automation services for assistance with posting regularly

– Implement a social strategy to stay ahead & implement different ideas each week to measure engagement

If you are looking for the right direction to implement a social strategy, contact Melissa directly.