A social media campaign is important because anyone who runs a business knows this is an effective approach for lead generation, brand reputation and creating a loyal community of followers. The best way to utilize social media is by understanding components that make the social strategy.
Social Media Tactics
– Focus on the quality of your followers, not the quantity
– Post interesting content regularly & buzz-worthy stories that will capture attention
– Convert followers into paid consumers or better yet – brand advocates!
– Don’t focus on implementing all social media channels
– Don’t spam by promoting your business & services all the time. Resourceful information & free advice is great
– Have a personality or voice of style – set the tone for your company
– Use automation services for assistance with posting regularly
– Implement a social strategy to stay ahead & implement different ideas each week to measure engagement
If you are looking for the right direction to implement a social strategy, contact Melissa directly.