What does all this #BigData for social media mean?

0
892
big data social media

Were you ever curious on how far your hashtag or username on social media actually goes? How many users does it reach? Who is connecting with your brand? Are you successful with social media campaigns?

I’d like to demonstrate a few tools that I use to measure hashtag marketing — just a quick tutorial but it would help in the long run for any social media marketers.

Are you curious on how many accounts your hashtag reached? What does all this #BigData for social media mean?

You can utilize different tools to measure hashtags to determine the reach of your post- a hashtag is a keyword or search term that users will add to their social media posts. Users can search these hashtags to create conversations with other users.

Here is an example of a social media tool that pulls content from Facebook, Instagram & Twitte

r. You can view all of the content in one browser to save time!

Screen Shot 2015-07-16 at 11.14.51 PM

This is an example of a social media tool that pulls the estimate reach and exposure for the hashtag. This tool will identify the top contributes and influencers that are utilizing the hashtag.
Screen Shot 2015-07-17 at 10.16.58 PM

Screen Shot 2015-07-17 at 10.05.37 PM

 

Pulling big data can mean a lot for your business. You can learn what posts are performing, who is connecting with your brand and what initiatives should be taken for a success marketing structure.

To learn more, schedule a social media consultation with me! melissa.divietri@gmail.com