Monitor what users are saying about your brand. Whether the users are posting negative or positive comments; it is important to understand what your audience thinks of your brand.
Monitor & Respond to these users with the help of social media listening tools! Guess what – I’m going to show you a demo of a free social media listening tool (SocialMention). That way, you can be proactive by popping in the browser every day for damage control.. jk.. It’s also a great way to reply to users from one screen. I personally love “TweetDeck” too – but I used that social media program in another tutorial on scheduling content. It’s important to be flexible on social media programs – mix it up a bit!
How To Monitor Your Brand Using Social Mention
So here we go.
1. Go to socialmention.com
2. Type in your brand name – click search
3. Browse through the content that was published
4. Select links to respond, retweet or favorite
Proactively “listen” and “monitor” to what users are saying about your brand.