How To Launch NFT on Blockchain (NFT NYC)

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How to Launch an NFT on the Blockchain

Launching an NFT (non-fungible token) means turning your digital content—art, music, writing, or even a ticket—into a unique, ownable asset on the blockchain. Whether you’re an artist, a developer, or a brand, the process starts with choosing the right blockchain and understanding the type of NFT you’re creating.

Choosing a Blockchain

There are several blockchains you can use to mint NFTs. Each one has its pros and cons:

Blockchain What It Offers
Ethereum Most popular, widely supported, high security, but gas fees can be expensive
Polygon Low fees, eco-friendly, works with Ethereum apps
Solana Fast transactions, low cost, growing ecosystem
Tezos Eco-conscious and ideal for clean NFTs and generative art
Flow Designed for games and collectibles (used by NBA Top Shot)
Avalanche High speed, lower fees, supports Web3 projects
ApeChain Community-driven and built for creative Web3 and NFT use cases
BNB Chain Low fees, ideal for beginners or large-scale NFT drops

Once you pick your blockchain, you’ll need:

  • A crypto wallet (like MetaMask or Phantom)

  • A platform to mint your NFT (like OpenSea, Magic Eden, Objkt, or custom smart contracts)

Different Types of NFTs

After choosing your blockchain and minting method, it’s helpful to know what kind of NFT you’re creating. Here’s a breakdown of the most common types:

Type What It Means
Art NFTs Digital artwork—can be still, animated, or change over time
Music NFTs Songs or sounds you can own, sometimes with extras like concert access
Gaming NFTs In-game items or characters you can buy, trade, or earn
Ticket NFTs Digital passes for events, shows, or private access
Utility NFTs Give special benefits like discounts, tools, or memberships
Photography NFTs Digital photos sold as collectibles, usually in limited editions
Story NFTs Digital books, poems, or comics turned into collectibles
Domain Name NFTs Custom crypto web names (like .eth) for wallets or branding
Identity NFTs Show your skills or achievements—non-transferable
Collectible NFTs Digital avatars or characters used on social media or in online groups
Virtual Land NFTs Digital land in virtual worlds that you can build on or sell

 

🎯 Workflow to Launch an NFT Collection on Highlight (Series Format)

Launching an NFT collection on Highlight is a smooth process when you’re prepared. Here’s a step-by-step guide to help you organize your assets and publish with confidence.

1. Prepare Your Art Assets

  • Finalize your artwork in .png, .jpg, .jpeg, or .webp format

  • Name files clearly and consistently (e.g., image-1.png, image-2.png)

  • Place all image files into a folder named images

2. Create Your Metadata

Each NFT should have a metadata entry that includes:

  • metadataId – a unique ID for each NFT (e.g., 1, 2, 3…)

  • name – the title of the artwork

  • description – a short story or context behind the piece

  • imageRef – matches the filename exactly (e.g., "image-1.png")

  • (Optional) attributes or traits – for filtering or creative detail

💡 Highlight uses a single metadata.json file containing an array of metadata objects.

3. Build Your Folder Structure

Create one main folder with this exact structure:

arduino
/your-collection-folder
├── metadata.json
└── images/
├── image-1.png
├── image-2.png
└── ...

✔️ Do:

  • Keep metadata.json and images/ in the same root folder

  • Match all imageRef names with actual files exactly

  • Use lowercase letters and no spaces in file names

❌ Don’t:

  • Nest extra folders inside images/

  • Include files not referenced in metadata

  • Zip the folder that contains another zipped images.zip

4. Zip the Files

  • Select both metadata.json and the images/ folder

  • Right-click and compress into a single .zip file

  • Your ZIP should look like this inside:

arduino
collection.zip
├── metadata.json
└── images/
├── image-1.png
├── image-2.png

5. Upload to Highlight

6. Publish and Promote

Once everything is finalized:

  • Highlight will provide your mint page link

  • Share it on your website, socials, and with collectors

  • Use embeddable mint buttons or QR codes for live events

💡 Pro Tips

  • Do a test run with 5–10 files before uploading the full collection

  • Keep backups of all files and metadata

  • Ask Highlight support or community if errors appear during upload

  • Include rich descriptions in metadata — they show on the mint page

  • Don’t forget to add a blog link or behind-the-scenes content!

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